The Federal Council is instructed to set out, in a report, what role opinion research, campaign research and impact analyses play within the federal administration and how their results feed into the political process, state communication and the formation of public opinion. The report shall address in particular the following points: 1. Political agenda and decision-making The report shall show the extent to which the federal administration uses opinion polls, forecasts, impact analyses and other data on public opinion to prioritise political topics, arguments or courses of action. It shall also show what significance such findings have in assessing the political feasibility of various options, for example when deciding whether to draw up a counter-proposal. 2. State communication The report shall show whether and to what extent findings on the effect of messages and interpretive patterns are used in the state's informational and voting communication. It shall further set out which rules and guidelines ensure that state communication serves objective information and the free formation of opinion, and is not aimed at persuading the population as effectively as possible. 3. Feedback on public opinion The report shall examine whether and how findings on public opinion influence state communication, and whether this communication can in turn influence the formation of public opinion. 4. Transparency The report shall show which opinion, campaign and impact analyses the federal administration itself carries out or commissions, what purpose they serve and how their results are used. It shall also be examined whether additional transparency is necessary regarding how such analyses feed into state communication and political decision-making processes.
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Report·Staat, Institutionen, Demokratie·Document finding
Postulate 26.4400: The role of opinion research and impact analyses in direct democracy
National Councillor Heidi Z'graggen has submitted a postulate instructing the Federal Council to set out, in a report, the extent to which the federal administration uses opinion research, campaign research and impact analyses to prioritise political topics, shape state communication and assess political options.